Your basket is empty
Hmm… it looks like you haven’t added anything to your basket yet.

Want it tomorrow? - Order by 1pm today!

White Paint

Next day delivery

Next day delivery

49 designer-chosen colours to help you find your own palette.

Flawless finish with fewer coats

Flawless finish with fewer coats

Super-durable, fewer-coats and a dream to apply

Water based and low VOC

Water based and low VOC

Waster-based. Low odour. Low VOC.

Colour Classes: White

You know how the saying goes – two’s company, five’s a party… so naturally, we picked five whites to make up our edit.

Here’s how to get clued up on your undertones, learn what white best suits a north-facing room (and south for that matter), and find meant-to-be-together, ready-made room palettes from White 01 all the way down to White 05.

Kitchen scene decorated with Lick White 01 paint

Lick White 01

Listen to those undertones

Colours are more complicated recipes than we give them credit for. There’s a whole load bubbling away beneath the surface that deserves proper attention because that end shade you’re looking at on the tin is anything but one-dimensional.

Cue the undertones.

If you’re going to get this colour thing right, you’ve got to, got to, bear in mind the undertones. Think of them as the base notes in the wine, that, once you’ve got them all figured out will help you appreciate the taste ten times more and give you a banging palate (or palette in this case).

Living room scene decorated with Lick White 02 paint

Lick White 02

Undertones are what will change up the temperature of a colour. At Lick, we use three for our whites, and you can expect them to do a little something like this to your room:

  • Grey: in the paint industry adding grey is actually called adding a tone, so you can imagine the impact that it has on every colour. This undertone is going to make your room feel a bit more contemporary and a bit crisper (depending on how much you add);
  • Yellow: get ready, things are about to get cosy and creamy;
  • Cream: a biscuit-y, oat-y sort of cream that’s still warm but more muted than yellow.
Dining room scene decorated with Lick White 03 paint

Lick White 03

Drop a tint. Throw some shade.

Next up in this quick-fire colour theory class are (surprise) tints and shades.

Once you’ve got your head around the undertones, remember that there’s also the intensity of colour to wrestle with. In other words, do you want the lighter shade of pale or to head over to the dark side?

Add white (yep, you can add more white to get a different kind of white) – colour buffs call that a tint. Add black, and they’ll say – now that’s a shade. So next time your protesting husband/wife/housemate/guinea pig claims that there’s no such thing as different shades of white, gladly refer them here as you prepare your best smug face and pick up a paintbrush.

Hallway scene decorated with Lick White 04 paint

Lick White 04

The north-south divide – room direction + colour compatibility

Okay, so my room is north-facing and gets buckets of natural light. So that obviously means I need a god-knows-what sort of white.

Sound familiar?

People throw around room direction statements rarely with a clear conclusion as to what compass point suits what sort of colour.

Until now that is:

North-facing rooms: northern light is the coolest of the lot. It casts a blue hue, so try to avoid cool whites like White 01 and 02 (you could just about get away with White 04) and look more to White 03 and 05 whose creamy undertones will warm it up nicely. Or for a dose more depth, try Greige 02;

East-facing rooms: you’ll see a lot of change in them. Whatever white you choose will look very different whether it’s sunset or sunrise. But easterly spaces have a tendency to look a bit bluer, so undertones of blue, green and violet are a good shout on the whole. Translate that tone talk to our white palette, and we’d suggest the coolest white of them all – White 01;

South-facing rooms: they have a golden glow going on and the good news is, they pretty much suit all whites. Make a southern room stay on the right side of light and breezy with white that has a soft grey base like White 04 or White 02. You don’t want to need sunglasses whenever you’re in the room so it’s wise to temper it a tad;

West-facing rooms: just like rooms that look to the east, westerly rooms are the most changeable. On the whole, they look all the better with a warmer white for company. So, swerve the greyish whites and follow similar advice to north-facing rooms – creamy whites or grey beiges, also known as greige, also known as a step-up from white.

Dining room scene decorated with Lick White 05 paint

Lick White 05

In love with white but can’t decide which one would look better in your home? Worry no more. We offer 1-on-1 virtual colour consultations from the comfort of your armchair. Whether you’re looking to just get a second opinion on a palette you have in mind, or simply don’t know where to start - our colour experts - such as Tash - are here to help you.

Book your video colourist session now, or learn more about video colour consultancy here.

We use cookies.Learn more