
Blue 04
Head off to the Hamptons with Blue 04. Another of our mid-blues, it has more pigment and more depth, plus a powdered finish and grounding grey base – a tale of modern romance if you will.
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100% colour accurate sample patches
Free shipping on all samples
Free shipping on orders over £50

Fewer coats
Flawless finish

Multi-surface

Wipeable

Low VOC
Product details
Not all paints are created equal. Take ours, which combine genuine durability with washability, wipeability and a low VOC, water-based formula. Not only are they environmentally friendly, but they're free from animal testing and 100% vegan.
If we say so ourselves, they look pretty good too – and with a range of colours available in both matt and eggshell finishes, there are plenty of options to make your walls happy, too.
Coverage
Our paint has a coverage of 10m2 to 12m2 per litre. Our paint calculator is set up to give you an estimate of how many cans of paint you’ll likely need in order to cover your space with at least two coats, based on common room sizes.
Suitable surfaces
Whoever said Lick is just for walls? Not us, that's for sure. All of our paint is multi-surface, meaning it can be used on pretty much any indoor surface, such as:
- Bathrooms
- Kitchens
- Wooden furniture
- uPVC
- (Exterior) doors
- Radiators
- Laminate (requires prep)
- MDF (requires prep)
Check out our handy how to guide on how to paint on different surfaces.
Delivery
Don't wait to paint. All of our samples are shipped via free next working day delivery within mainland UK, as long as the order is placed on a weekday before 1pm. For all other orders, shipping is £5 – although it's free within mainland UK for orders above £50.
If you're ordering from outside the UK, or if you have any other questions, check out our FAQs.
Matt vs Eggshell
When choosing between matt and eggshell, you're best looking at traffic. Not outside, but in and through the room itself – while our multi-surface matt is super durable and wipeable, eggshell is extra resistant to fading and staining, making it perfect for kitchens, bathrooms and kid-busy zones.
As for style, matt is more muted and, well... matte, while eggshell has a noticeable soft gloss – it's sheen-y, not shiny.
Colour advice
Feeling stuck? Choosing a colour scheme can be easy with the help of one of our expert colourists. In your 30 minute appointment, our colour experts will provide advice on up to three rooms, including a video consultation and a bespoke mood board to recommend the perfect palette for your chosen space.
Book your virtual colour consultancy today.
What is low VOC?
VOC stands for Volatile Organic Compound, the nasty stuff in cleaning products that are exactly as bad for you as it sounds. VOCs can cause a host of respiratory problems and even be carcinogenic, which is why you shouldn't have it on your walls. We take extra care to formulate our paint to be low VOC and low odour, because we strongly believe that everyone should be limiting their exposure to VOCs
We're on a mission to create a world of VOC-free decorating, with readily available, eco-friendly paint in a range of easy to use colour palettes. Find out more about VOCs, and the benefits of using paint without them, here.
Getting started
How do I decorate? It's a broad question, but one we've got the answer to – in a series of 'how to' guides for decorators at any skill level, from first-time DIY-ers to seasoned grand designers.

How to prep
If you want the lowdown on how to get your chosen space ready for redecorating, check out our 'How to prep your walls for painting' blog post. Before long, you'll be prepping like a pro.

How to paint
If you want to know how to paint like a pro, check out our 'How to paint' blog for details on choosing the right shade and applying it perfectly to the wall of your choice.
A powdery, forget-me-not blue that's meadow fresh.






Review
See more reviewsI have used a lot of different paint in my time and Lick is absolutely the best! The coverage is fantastic and I love that you can use it on walls and wood. The colour range is gorgeous and the peel and stick samples are ingenious and true to colour.
Megan
Decorate your space
Durable and wipeable
We've got your walls covered... Think easy-wipe, high durability and a long-lasting finish - ready for anything life (or little ones) might throw its way.
Fewer coats means lower cost
Our easy-to-apply paint requires fewer coats for perfect coverage, so you can spend less time decorating and more time marvelling at it.
No messy paint pots
Our peel-and-stick patches let you test your samples until your heart's content on any wall and in different light, so you can be sure it’s the colour you love.